How the Cloud Solves your Printing Challenges

It has to be said – aka the introduction

Let’s get one thing straight. Just because you can install a piece of software on a server that is hosted in the cloud, doesn’t make it a cloud solution. It just makes it a piece of software running on somebody else’s computer. To become a cloud service, it must offer five benefits to its users 1 :

  • On-demand self-service
  • Broad network access
  • Resource pooling
  • Rapid elasticity
  • Measured service

When you combine them, you get the description of a service you can access from anywhere and with many different device types. Not just that – it has high availability already built-in and automatically grows and shrinks with your performance demands and that lets you stay in charge and finally you pay based on what you need.

You can expect these benefits from any cloud service but cloud printing is one of the clearest money- and headache-saving use cases. The reason for that lies in the nature of printing. It is infrequently used, requires significant processing power, is technically challenging and as a legacy technology, it often struggles to keep up with modern workstyles.

1More information about these criteria can be found here.

I don’t print a lot but when I do, I need it fast – aka the peak performance cost challenge

Infrequent use is usually not a problem on its own but it becomes a challenge when combined with the need for significant processing power. More than 50% of a day, a print server has close to nothing to do. However, the need for processing power spikes twice a day.

Print server demand over the course of a day

Print server demand over the course of a day


If you scale your server to anything but the peak utilization, you end up with slow printing and unhappy users. As a result, print servers are usually underutilized, expensive machines.

A cloud printing service, offered globally, doesn’t have that problem. The usage peak moves with the time zones. When it drops too much or rises above a threshold, cloud printing services dynamically remove or add resources. That means servers processing print jobs in the cloud are almost always perfectly utilized. The direct impact is that a cloud printing service can provide the printing power cheaper than a company could.

Print server demand compared with global cloud printing demand

Print server demand (green) compared with global cloud printing demand (blue)


If all of these savings would go straight to the customer, they would be nice pocket change but nothing to brag about. What a cloud printing provider does instead is invest part of them into automation and know-how to eliminate the technical challenges of printing for users and administrators, therefore multiplying the cost savings.

If I wanted to find the right driver, I would be playing golf – aka the print complexity problem

Printing is technologically challenging because it is a complex conversion process from something any given app might create to something any given printer need to understand. A printer driver performs this conversion but since there are thousands of printer models and a dozen relevant operating systems, thousands of printer drivers exist. Any desktop PC or Mac must have the correct printer driver for any installed printer. This is about as time consuming as it sounds and doesn’t even take into consideration incompatibilities between, and instabilities caused, by printer drivers.

Cloud printing offers two significant improvements here. First is a universal printer driver. After it is installed on a desktop PC or Mac, the cloud printing service handles the conversion into the specific format the printer needs. Since it doesn’t matter what the actual printer is, organizations can easily swap and upgrade printers without having to make changes to their workstations. While universal printer drivers are also available in on-premise solutions, these solutions require a print server, offsetting many of the savings mentioned before.

Dashboard of the cloud printing solutions ezeep and ezeep Dash

Cloud printing solutions ezeep & ezeep Dash


The second kind of improvement is a system that automatically installs the printer drivers on PCs and Macs. The assignment of which printer should become available to which user is done by an administrator via a web portal. This administrator doesn’t even need to know anything about printing. Simply providing the name and the IP address of a printer, picking a printer driver and selecting the group of users it should be made available to, is all that is required. Since a cloud service is a shared service, cloud printing already comes with a full database of printer drivers, already sorted by manufacturer and operating system.

Saving money or making money – why not both? – aka cloud printing as an enabler

A couple of cents per hour in savings from not needing a print server turned into dozens of dollars per hour in savings from freeing up labor time. If cloud printing would only be about lowering costs, we would be done here – but there is more to it. Obviously, less time spent on setting up printers also means less time waiting to get printers set up.

A flexible, mobile and agile workforce is demanding immediate solutions to their needs and problems. Traditional on-premise printing cannot deliver that. It was not designed to support printing from iOS or Android devices, it was not designed to print over long distances, it was not designed to handle limited WAN connections, it was not designed to be fault-tolerant and always available, it was not designed to let users pick and install printers on their own and equally important, repair itself when something breaks.

ezeep Dash Self Service: My printers

ezeep Dash Self Service: My Printers


Cloud printing is a modern technology so all these shortcomings and more were known so overcoming them was a key goal in its design. Outdated communication protocols were replaced to allow for faster print job transfers as well as load balancing and failover technologies to be implemented. The print conversion process was enhanced, making it possible to have iOS, Android and pretty much any other device to print within a managed print infrastructure. And finally, easy-to-use web portals were developed to share responsibility between users and administrators leaving each group to what they can contribute best. An admin portal for the administrators to define the printer configuration and allow access to them and a self-service portal for users to select which printers they want to have installed and visible on their devices.

If you are interested in experiencing these benefits for yourself, have a look at the ezeep Cloud. With ezeep and ezeep Dash, it offers two cloud printing services that will solve your printing challenges. Both are available as a 30 day trial free of charge here:

Powered by ThinPrint

Powered by ThinPrint

ThinPrint, with 20 years of continuous development and internationally patented technology, is the leading provider of print management software and services for businesses. Its product lines ThinPrint and ezeep deliver unbeatable print performance to over 30,000 companies in any modern workplace scenario.