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How Coworking Spaces Can Win with Google Ads
Whether it’s a freelancer, a start-up, or a remote team – most people searching for a flexible workspace start with Google. And that’s exactly where your opportunity begins: With Google Ads, you can place your coworking space right where people are actively looking for solutions – local, relevant, and at exactly the right moment.
In an increasingly competitive market, it’s more important than ever to establish a strong digital presence. Paid ads not only bring more visitors to your website, but also more inquiries and bookings – as long as your offer delivers real value. That might mean perks your competitors haven’t even considered, like easy printing with ezeep Blue, a service many don’t have on their radar.
Market & Trends: Why Google Ads Are Worth It – and What to Watch Out For
The coworking market is steadily growing. At the same time, many providers are competing for the same local keywords – especially in major cities like Berlin, London or San Francisco. This often drives click prices up, which makes a smart keyword strategy essential:
- Generic keywords like “Coworking San Francisco” for broad reach
- Long-tail keywords like “flexible workspace Nob Hill” for more targeted inquiries
- Synonyms like “shared office” or “communal workspace” to broaden search coverage
If you want your ads to be both cost-effective and impactful, make full use of ad extensions – for example, location, call, and sitelink extensions to display more information directly in the search results.
Strategy: How to Get Started with Google Ads
Successful campaigns rest on three core principles:
- Local targeting: Reach people within a clearly defined geographic radius.
- Campaign and ad differentiation: Create separate ad groups for workspaces, meeting rooms, events, or virtual offices.
- Clear communication of USPs: Highlight details that not every space offers – for example, a special location, industry focus, or exclusive services.
One example of such a service is simple, mobile printing for members – made possible with ezeep Blue. For coworking users, this can be a deciding factor, especially for those who regularly need to print documents or presentations. If you clearly feature this in your Google ad, you’ll stand out from the competition.
Conclusion: Be Visible Online, Impress Offline
Google Ads can help you win new members – provided you make a strong first impression. Campaigns that combine digital visibility with genuine benefits work best. By adding value with services like ezeep Blue, you can make your space far more appealing – without adding extra work for your team.