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In 2025, Instagram is taking a clear direction – content should be more relevant, personalized, and interactive. The algorithm increasingly relies on artificial intelligence, individual interests, and content performance, regardless of whether someone follows you or not.
2025 Instagram Key Updates:
- Content is shown to non-followers first – giving you a chance to test what works before reaching your loyal community.
- Reels, carousels, and informative posts outperform simple images.
- Dwell time and interaction matter more than likes.
- Keyword optimization is becoming essential – Instagram is increasingly working like a search engine.
And particularly exciting for new or reactivated accounts:
You can now fill your grid (profile view) without actually posting! That means you can create content that’s visible on your profile but isn’t (yet) shown in your followers’ feeds. Perfect for a strategic launch.
What Does This Mean for Coworking Spaces?
As a provider of flexible workspaces, you’re at the heart of the modern work trend – and your Instagram presence should reflect that. The new algorithm especially rewards authentic, helpful content.
Make the most of these opportunities:
Build your grid without pressure
When launching a new Instagram profile (e.g., for a new location), you can prep your grid without drawing attention right away. This way, you’ll already have a polished presence at launch – with content that hits the mark.
First to non-followers – then to followers
Instagram now tests how your posts perform with people who don’t follow you. Only well-performing content makes it to your followers’ feeds. This gives you the chance to test posts and then amplify them with ads or boosts to the right audience.
Reels & carousels: Your #1 visibility drivers
Short videos and multi-image posts (e.g., “5 Tips for Productive Work in a Coworking Space”) generate more interaction – which is pure gold in 2025.
SEO for your Instagram profile
Optimized bios, alt texts, and captions with relevant keywords like “Coworking Space Denver,” “Book Flex Desk,” or “Team Office” significantly improve your discoverability.
Example: A Smart Instagram Launch Strategy
Opening a new coworking space in Boston? Then prepare:
- 6–9 grid posts with reels, photos of the space, community intros & tips
- Reels visible only to non-followers to identify your top performers
- A “Launch Week” story series saved as a highlight
This way, your profile looks professional from day one – and you’ll be using the algorithm to your advantage.
Conclusion: Leverage Instagram 2025 – Especially Useful for Coworking Spaces
The new algorithm isn’t something to fear – it’s a tool that opens up new paths for coworking spaces. The ability to build your grid without posting publicly, and to test content before launching, enables you to grow more strategically and visibly.
Now is the Perfect Time to Rethink your Instagram Presence.
Focus on high-quality content, experiment with new formats, and embrace new features to stay visible. And while you’re at it, don’t forget the digital services your members expect – like cloud printing with ezeep, just as flexible and smart as your space.