Retail

Interdiscount: How Switzerland's Largest Electronics Retailer Freed 1,000 Employees from Network-Dependent Printing Across 165 Stores

Interdiscount, a division of Coop and Switzerland's leading home and consumer electronics retailer, needed printing to keep working after moving sales consultants from the internal network to the internet. ezeep replaced the legacy Windows print server setup across 165 locations, giving 1,000 employees the flexibility to print without relying on complex internal network infrastructure.

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Keeping 165 Stores Printing When the Network Strategy Changes

When a retail organization with more than 160 locations decides to simplify its network architecture, every service that depended on the old internal network has to find a new path. Printing is one of the first things to break. The print server that worked fine on the LAN does not follow employees to the open internet, and replacing it across every store is not a weekend project.

The Challenge

Interdiscount had been printing through a traditional Windows print server connected to the internal network. For as long as every device lived on that network, the setup worked.

Then the IT strategy shifted. Interdiscount made a deliberate decision to reduce its reliance on complicated internal networks. As part of that transition, sales consultants' primary work devices moved from the internal network to the external network.

"We decided on an approach where we rely less and less on complicated networks," says Antonio Di Biase, Head of IT Infrastructure and Security at Interdiscount. "As a result, the sales consultants' primary work device also shifted from the internal network to the external network, that is, the internet."

The moment those devices left the LAN, the Windows print server could no longer reach them. With 1,000 employees across 165 locations, Interdiscount needed a printing solution that worked independently of internal network infrastructure.

"ezeep offers a stable service that unlocks maximum flexibility. I would recommend the switch anytime."
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Antonio di Biase

Head of IT Infrastructure & Security

The Solution

Interdiscount ran a formal evaluation, reviewing multiple cloud printing products against their requirements. ezeep won the evaluation.

"We conducted an evaluation as part of the project, during which we reviewed various products," says Di Biase. "We liked ezeep best, and it impressed us by meeting all our requirements."

The rollout started with a proof of concept that was up and running within days. "We were able to implement an initial PoC after just a few days; the initial setup required minimal effort," says Di Biase. From there, the team prepared for a nationwide deployment across all 165 stores. Various adjustments were needed before the full rollout, but according to Di Biase, the process went smoothly.

ezeep now serves as the multi-location printing layer for Interdiscount, enabling employees to print from devices on the external network without requiring VPNs, print servers, or complex internal routing. The solution operates independently of the internal network architecture, which was the core requirement from the start.

The Outcome

Across 165 locations, 1,000 employees now print without depending on internal network infrastructure. The shift has delivered the flexibility Interdiscount's IT strategy required.

"We're much more flexible today than we were with the old solution, since users can work more independently," says Di Biase. Support levels have stabilized at roughly the same volume as before, though Di Biase notes that the initial rollout phase required additional support effort as adjustments were made across the store network.

Why It Matters

Interdiscount represents a scenario that is increasingly common in retail IT: an organization simplifying its network architecture and moving endpoint devices off the internal LAN, only to discover that legacy printing infrastructure does not survive the transition. For any retail IT leader planning a network simplification or moving store devices to internet-based connectivity, this case study demonstrates that cloud printing can replace the print server dependency without disrupting operations across a large store footprint.

About Interdiscount

Interdiscount is Switzerland's number one home and consumer electronics retailer and a division of the Coop Group. The company operates approximately 170 stores across Switzerland, offering products spanning IT, entertainment electronics, household appliances, smartphones, and accessories. With both a dense physical store network and a leading online shop, Interdiscount serves as Coop's omnichannel electronics arm. The company's 1,000 employees now print across 165 locations using ezeep, independent of internal network infrastructure.

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Project Highlights

"ezeep paid for itself in less than a month."
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Vlad Khmil

United Tires

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