How to Fill Your Coworking Space During Vacation Season

Summer vacation is just around the corner, and with it, your biggest opportunity to attract an entirely new type of member.

The Workation Trend Is Real, and It's Coming to You

More and more professionals are rejecting the idea that work and vacation are mutually exclusive. Instead, they pack their laptop and sunscreen into the same bag and travel to places where both are possible: a productive workday, followed by a dip in the ocean, a hike through the mountains, or a cold drink at sunset.

For coworking space operators, this is an enormous opportunity. But it won't come on its own. Workationers are discerning, they know exactly what they need, and they'll book the space that makes it easiest for them to say yes.

Here's how to make sure that space is yours.

1. Make Booking Easy, and Flexibility a Given

Monthly memberships are ideal for regular local members. But workationers think in days and weeks, not months. If your pricing page only shows monthly packages, you're losing bookings before they even happen.

What you can do:

• Offer day passes, 3-day passes, and weekly passes prominently on your website
• Enable online booking without requiring a phone call or email exchange
• Create a "Workation Week Package" that bundles a desk, fast Wi-Fi, printing, and perhaps a welcome drink at a local café

The easier you make it to decide, the more people will.

2. Get Found, Before They Even Leave Home

Most workationers research their destination weeks in advance. If you don't show up where they're searching, you simply don't exist to them.

What you can do:

• Keep your Google Business Profile complete, up to date, and stocked with current photos
• List your space on platforms like Coworker.com
• Use location-specific SEO on your website: "Coworking Space Mallorca" or "Remote Work Lisbon" rather than just "Coworking"
• Post regularly on Instagram and TikTok, show the space, but also show the lifestyle around it: the rooftop view, the café around the corner, the sunset after work

People don't just choose a desk. They choose a place where they want to spend a week of their life.

3. Partner with Those Who Already Have Their Attention

You don't have to reach workationers on your own. There are plenty of local businesses already in contact with your ideal guests, and who would welcome a reliable partner.

What you can do:

• Reach out to local hotels, guesthouses, and Airbnb Superhosts and set up a mutual referral agreement
• Contact the local tourism board, many actively promote "workation-friendly" destinations
• Arrange an exclusive lunch deal with nearby restaurants for your members
• Develop combined packages with local activity providers (surf schools, yoga studios, guided hikes)

A simple flyer in a hotel lobby or a mention in a host's welcome booklet can generate more bookings than a paid ad campaign.

4. Deliver on the Basics: Especially Wi-Fi and Printing

Workationers are professionals. They have client calls, deadlines, and deliverables. If the internet drops during a video conference or they can't print a contract, they won't come back, and they'll tell others.

What you can do:

• Run a speed test and display the result openly on your website and at the entrance. Transparency builds trust.
• Set up a backup connection in case your main line is unreliable
• Make printing simple and guest-friendly. Solutions like ezeep allow visitors to print from any device without IT setup or passwords. No hassle, no frustration.
• Offer at least one bookable room for private calls and video conferences

These aren't extras. For most working professionals, they're basic requirements.

5. Build Community, Not Just Desk Space

The best coworking spaces don't sell square footage, they sell belonging. Even short-term visitors want to feel like part of something, even if it's only for a week.

What you can do:

• Introduce a simple welcome ritual: a brief introduction, a local tips sheet, maybe a coffee on arrival
• Set up a WhatsApp or Slack group for current members, workationers love connecting with other remote workers
• Host a casual after-work event once a week: a drink on the rooftop, a beach walk, a local food tour
• Celebrate the diversity of people in your space. A quick "Who's working with us this week?" post on Instagram creates both social proof and community.

People remember how a place made them feel. Make them feel welcome, and they'll be back next summer. And they'll bring friends.

6. Think Beyond the Season

Peak season is your shop window. Use it wisely.

What you can do:

• Collect email addresses and ask for reviews while guests are still enthusiastic
• Send a follow-up email a few weeks after their stay with an early-bird offer for next year
• Ask for a short testimonial or a social media tag. User-generated content is your best marketing tool.
• Analyse what worked: Which packages sold best? Which partnerships drove the most bookings?

The relationships you build in July and August can fill your calendar in October and March.

Conclusion

The workationers are coming. The question is: will they find you?

Be visible, flexible, and genuinely welcoming to a new type of member. Workationers are a growing, loyal, and vocal audience. Win them over once, and they'll become your best ambassadors.

So: freshen up that welcome sign, update your booking page, and get ready for the best summer yet.

Want to offer your guests effortless printing? Discover how ezeep helps coworking spaces provide simple, device-friendly printing – with zero IT effort.

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